Privacy and Cookie Policy
Your privacy matters to us. This policy explains what personal data we collect when you visit our website or get in touch, how we use it, who we share it with, and the rights you have over it.
We have written this policy in plain English. If anything is unclear, please email us and we will explain.
Who we are
Nova Funerals AI is a trading name of Your AI Assistant Limited. We are a marketing consultancy working with independent UK funeral directors.
Company name: Your AI Assistant Limited
Trading as: Nova Funerals AI
Company number: 16238585
Registered office: 10 Greville Avenue, Croydon CR2 8NL
ICO registration: ZC095120
Website: novafuneralsai.co.uk
We are the data controller for the personal data described in this policy. That means we decide what data is collected and how it is used.
How to contact us
Craig is the main point of contact for any privacy question, request, or concern.
Email: [email protected]
Post: Data Protection, Your AI Assistant Limited, 10 Greville Avenue, Croydon CR2 8NL
Please put "Privacy request" in the subject line so we can respond quickly.
What personal data we collect and why
We only collect data when you give it to us or when you visit our website. We do not buy data from third parties.
The table below shows everything we collect, why we collect it, the legal reason (lawful basis) for collecting it, and how long we keep it.
| What we collect | Why we collect it | Lawful basis | How long we keep it |
|---|---|---|---|
| Name, email, phone, company name, message (enquiry form) | To reply to your enquiry and discuss whether we can help | Legitimate interests (responding to a business enquiry you sent us) | Two years from the last contact, then deleted |
| Name, email (newsletter signup) | To send you our marketing newsletter | Consent (you tick a box and confirm via email) | Until you unsubscribe, then removed within 30 days |
| Cookie and analytics data (IP address, pages viewed, device type, referral source) | To understand how the website is used and improve it | Consent (via our cookie banner) | Up to 14 months (Google Analytics default) |
| Google Ads conversion data | To measure whether our adverts work | Consent (via our cookie banner) | Up to 90 days for conversion tracking |
We do not collect any special category data (such as health, religion, or ethnicity) through our website. If you share any of this in an email or call, we will handle it carefully and only use it to help you.
How we use cookies
A cookie is a small text file a website saves to your device. Cookies help the website work and let us see how it is being used.
When you first visit our website, a banner asks for your choice. No analytics or marketing cookies are set until you click "Accept". You can change your choice at any time through the cookie settings link in the website footer.
| Cookie name | Set by | Purpose | Type | Duration |
|---|---|---|---|---|
| Session cookies | Nova Funerals AI | Keep the website working during your visit (security, page loading) | Essential | End of session |
| _ga, _ga_* | Google Analytics | Tell us how people use the website, which pages are popular, and where visitors come from | Analytics | Up to 2 years |
| _gid | Google Analytics | Distinguish between users for reporting | Analytics | 24 hours |
| _gcl_au | Google Ads | Measure whether visitors came from a Google advert and took action | Marketing | 90 days |
| Cookie consent cookie | Nova Funerals AI | Remember your cookie choices so we do not ask again on every visit | Essential | 12 months |
You can also control cookies through your browser. Most browsers let you block or delete cookies. However, blocking essential cookies may stop parts of the website from working properly. For more information on cookies, visit www.allaboutcookies.org.
Marketing emails (newsletter)
If you sign up for our newsletter, we will send you marketing emails about our work with funeral directors, case studies, and practical advice.
We only send marketing emails to people who have actively ticked a consent box and confirmed through a follow-up email (double opt-in). We will never add you to our list because you filled in a contact form.
Every email we send has an unsubscribe link. One click removes you. If you ever want to be removed and cannot find the link, email us and we will do it for you.
Who we share your data with
We do not sell your data. We never have and never will.
We do use trusted third-party suppliers to help run our business. These suppliers can only use your data in the ways we tell them to, and only to do the job we have hired them for.
| Provider | What they do for us | Where data is processed |
|---|---|---|
| Google (Google Analytics, Google Tag Manager, Google Ads) | Website analytics and advert measurement | United States (with standard UK GDPR safeguards in place) |
| HighLevel (GoHighLevel) | Our marketing and customer platform. Holds enquiry and newsletter data. | United States (with standard UK GDPR safeguards in place) |
| Website hosting provider | Hosts the Nova Funerals AI website | United Kingdom or European Economic Area |
We may also share data if the law requires us to (for example, if a court orders it or a regulator asks for it).
Sending data outside the UK
Some of our suppliers are based in the United States. That means your data is sent outside the UK.
When this happens, we make sure the supplier has proper safeguards in place. This is usually through Standard Contractual Clauses or the UK-US Data Bridge. These are approved methods under UK GDPR that protect your data to the same standard it would have in the UK.
You can ask us for more detail on any specific transfer by emailing [email protected].
How we keep your data safe
We take sensible steps to protect your data.
Our website uses HTTPS encryption
Access to our marketing platform is protected by strong passwords and two-factor authentication
Only people who need to see your data can access it
We review our suppliers and make sure they meet proper security standards
No method of sending or storing data online is 100% secure. If something goes wrong and your data is at risk, we will tell you and the ICO within 72 hours where required by law.
Your rights
UK data protection law gives you several rights over your personal data. These are free to use.
| Your right | What it means |
|---|---|
| Right to be informed | You can ask us what data we hold about you and why. This policy is part of how we do that. |
| Right of access | You can ask for a copy of the personal data we hold about you. We will respond within one month. |
| Right to rectification | If any of your data is wrong or out of date, you can ask us to fix it. |
| Right to erasure | You can ask us to delete your data. We will do this unless we have a legal reason to keep it. |
| Right to restrict processing | You can ask us to stop using your data in certain ways while keeping it on file. |
| Right to data portability | You can ask us to send your data to you or another provider in a common format. |
| Right to object | You can object to us using your data for marketing or based on legitimate interests. |
| Right to withdraw consent | Where we rely on consent, you can change your mind at any time. This will not affect anything we did before you withdrew. |
To use any of these rights, email [email protected]. We will reply within one month.
If you are not happy with our response, you can complain to the Information Commissioner's Office (ICO). Their details are:
Website: ico.org.uk
Helpline: 0303 123 1113
Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
We would always prefer the chance to put things right first, so please come to us before going to the ICO.
Children
Our website and services are aimed at business owners. We do not knowingly collect data from anyone under 18. If you think a child has given us their data, please contact us and we will delete it.
Changes to this policy
We may update this policy from time to time, for example if we add a new tool or the law changes. The date at the top of this document shows when it was last updated.
If we make an important change, we will let people on our mailing list know by email.
Questions
If anything in this policy is unclear, or you want to know more about how we handle your data, please email [email protected]. We will answer in plain English
This policy was last reviewed on 22 April 2026.
Nova Funerals AI
Helping independent funeral directors get found online and win more families without losing what makes them trusted. Straightforward support, clear results, no jargon.